Comms & PR DIRECTOR in tech, games, entertainment
📱🎮🍿.

Currently - General Manager, Bud Communications

driving the narrative for world-class people, products, CAUSES

UN Environment

Consultant, 2021

Rovio Entertainment

Head of Communications & PR, 2019 – 2021

Flaregames

Communications Director, 2015 – 2018

Nintendo of Europe

Lead PR Product Strategist, 2013 – 2015

  • Securing high-profile news coverage for some of the world’s most pressing issues, such as the climate crisis and how consumers can help.

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  • Over 13 years of experience working with top tier media across tech, gaming, entertainment, as well as national news outlets.

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  • Directed numerous multi-channel PR campaigns, including the anniversaries of the entertainment industry’s biggest names.

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  • Spearheaded award-winning activations, blending emerging technologies + digital savvy + on point messaging = sales and brand uplift.

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  • Created my own headlines via thought leadership contributions to games/entertainment media, as well as through my career moves.

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someone who gets attention.

Over the past decade, rolled out award-winning activations alongside a diverse cast, from action movie heroes to government ministers, large cap corporation CEOs to social media stars.

 

someone who lives + breathes brand.

Acted as a brand gatekeeper for some of the most beloved names in entertainment, including Super Mario, Angry Birds and The Legend of Zelda.

 

someone who likes putting on a good show.

Full-stack event management experience — hosting, logistics and sponsorships for tentpole events including the biggest speakers in tech.

 

re-imagining company identities.

Directed a full company re-brand at a previous company, heading up a 4-person internal taskforce, managing external agencies and executing in 5 months with under 150k$ budget (research, design, roll-out).

Lead agency - Fluid Design

on a lifelong quest to learn new skills…⬇️

  • Lately I’ve been knuckling down on various higher ed courses from HarvardX, UQx (The University of Queensland) and BerkeleyX.

    HarvardX certificate

  • I’ve typically got a non-fiction/fiction book combo on the go and like to track, review + discover new recommendations via Goodreads.

    Recent reading list

  • Currently (happily) struggling through new language challenges - Chinese / Russian - with the sarcastic support of Duo the owl and Duolingo.

    你好 / Привет

  • One lockdown to present day habit is getting humbled by the piano on a daily basis, alongside the awesome Simply Piano app.

    Simply Piano

  • As a 30-something who couldn’t swim, I recently watched some YouTube tutorials and jumped in the deep end to learn freestyle.

    Training with coach

A short playlist of some key tracks + artists I'm listening to at the moment…

Always on the hunt to Expand my network + SPARK INTERESTING CONVERSATIONS 🤝